Rolex dealers state the Datejust is the best-selling range. Models have become iconic, perennial, easily visually recognised and classic. Launched in 1945, the features have experienced a subtle evolution. Its status stems from being the world’s first waterproof, self-winding, wrist chronometer bearing a date aperture. The choice of smooth or fluted bezels, Oyster and Jubilee bracelets also remain timeless.
The Datejust scores highly for its versatile appearance and use. There is a fusion of elegance and rugged function that enables the entire range to be dressed up or down: from formal evening wear to beach attire, and for activities that encompass equestrian events to snorkelling. The watchwords include: a legendary prize-possession accessible to discerning individuals.